1. Information We Collect

We collect information in the following ways:

 

a) Information You Provide Directly

• Full name

• Business name and type

• Email address

• Phone number

• Any message or inquiry you submit through our contact or enquiry form

• Scheduling details when you book a call via Calendly

 

b) Information Collected Automatically

When you visit our website, we automatically collect certain technical data including:

• IP address and approximate location

• Browser type and version

• Device type (mobile, desktop, tablet)

• Pages visited and time spent on each page

• Referring URL (the page that sent you to our site)

• Click behaviour and scroll depth

 

c) Meta Pixel (Facebook/Instagram Tracking)

Our website uses the Meta Pixel, a tracking technology provided by Meta Platforms, Inc. The Meta Pixel collects data about your activity on our website and sends it to Meta to help us measure the effectiveness of our advertising campaigns, build audiences for future ads, and retarget visitors who have shown interest in our services.

Data collected by the Meta Pixel may include pages viewed, actions taken on the site, and device/browser information. This data is processed by Meta in accordance with their Data Policy, which you can review at facebook.com/privacy/policy.

 

d) Calendly Scheduling Data

When you book a call through our website, you are directed to Calendly, a third-party scheduling tool. Calendly collects your name, email address, and preferred meeting time. This data is governed by Calendly's own Privacy Policy available at calendly.com/privacy. We receive a confirmation of your booking and use it solely to conduct the scheduled call.

 

e) WhatsApp Click Tracking

Our website contains a WhatsApp button that, when clicked, redirects you to a WhatsApp conversation with us. Clicking this button may be tracked as a conversion event via the Meta Pixel. Once you initiate a conversation on WhatsApp, that communication is governed by WhatsApp's Privacy Policy and Meta's Data Policy. We do not store WhatsApp message content on our servers.

 

2. How We Use Your Information

We use the information collected for the following purposes:

• To respond to enquiries submitted through our contact form or WhatsApp

• To confirm and conduct scheduled discovery calls booked via Calendly

• To measure and optimise the performance of our paid advertising campaigns

• To retarget website visitors with relevant ads on Meta platforms (Facebook and Instagram)

• To understand how visitors use our website so we can improve it

• To send follow-up communications related to your enquiry, where you have provided contact details

• To comply with applicable legal obligations

 

We do not use your information for automated decision-making or profiling in ways that produce legal or similarly significant effects.

 

3. Legal Basis for Processing

For visitors from the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under GDPR and UK GDPR:

• Consent: Where you have provided explicit consent, for example by submitting a contact form or accepting cookies.

• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services and measuring advertising effectiveness, provided these interests are not overridden by your rights.

• Legal Obligation: Where processing is required to comply with applicable law.

 

For visitors based in India, this policy is consistent with the Digital Personal Data Protection Act, 2023 (DPDP Act). We process your personal data only for lawful purposes and with your consent where required.

 

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. These include:

• Essential cookies: Necessary for the website to function correctly.

• Analytics cookies: Used to understand visitor behaviour and improve our website.

• Marketing cookies: Used by the Meta Pixel to track ad performance and enable retargeting.

 

You may control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. If you are located in the EEA or UK, we will request your consent before placing non-essential cookies on your device.

 

5. Sharing of Information

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

• Service Providers: With third-party tools we use to operate our business, including Meta (advertising), Calendly (scheduling), and our website hosting provider. These parties are contractually obligated to protect your data.

• Legal Requirements: Where we are required to disclose information by law, court order, or regulatory authority.

• Business Transfer: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the acquiring entity. You will be notified of any such change.

 

6. International Data Transfers

Volka Media is based in India. If you are accessing our website from outside India, including from the EEA, UK, or elsewhere, please be aware that your information may be transferred to and processed in India or in the country where our third-party service providers operate (including the United States, where Meta and Calendly are headquartered).

Where required by applicable law, we ensure that appropriate safeguards are in place for such transfers, including reliance on standard contractual clauses or adequacy decisions.

 

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Specifically:

• Enquiry form data is retained for up to 12 months from the date of your last interaction with us.

• Calendly booking data is retained in accordance with Calendly's own retention policy.

• Meta Pixel data is retained in accordance with Meta's data policies.

• WhatsApp conversation data is retained within WhatsApp's infrastructure per their policy.

 

You may request deletion of your data at any time by contacting us at the details provided below.

 

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.

• Right to Correction: Request correction of inaccurate or incomplete data.

• Right to Deletion: Request erasure of your personal data, subject to legal obligations.

• Right to Restriction: Request that we limit how we use your data.

• Right to Data Portability: Receive your data in a structured, machine-readable format.

• Right to Object: Object to processing based on legitimate interests or for direct marketing.

• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

 

To exercise any of these rights, please contact us at the details provided in Section 11. We will respond within 30 days. If you are in the EEA or UK and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

 

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal data to us, please contact us immediately and we will take steps to delete the information.

 

10. Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

In the event of a data breach that is likely to result in risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

 

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

Volka Media

Bengaluru, Karnataka, India

Email: volkamedia@gmail.com

 

We aim to respond to all privacy-related enquiries within 5 business days.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.